Author name: Alok Kumar Bhargava

Franchising plays a significant role in the Indian economy, contributing to its growth, employment generation, and overall development. Here are some critical aspects of the role of franchising in the Indian economy: Economic Growth: Franchising has been instrumental in driving economic growth in India. By promoting business expansion and market penetration, franchising stimulates investment, consumption,

1. Universal Demand:Basic Necessity: Food is a fundamental need, making it a recession-resistant industry.Wide Appeal: F&B caters to diverse demographics and geographic regions, ensuring a consistent customer base.2. Established Consumer Behavior:Dining Culture: Increasing disposable incomes and urbanization have amplified the trend of dining out.Convenience: With the rise of fast food, cafes, and quick-service restaurants (QSRs),

Making a franchise more profitable involves strategic planning, operational efficiency, and effective marketing. Here are some steps to consider: 1. Enhance Brand PresenceBrand Consistency: Ensure all franchise locations maintain brand standards, including visual identity, customer service, and product quality.Local Marketing: Tailor marketing strategies to each franchise’s local market. Utilize social media, local events, and partnerships